RedBlack Software gives bakers and food-to-go operators the power of prediction with Cybake Instore

April 18, 2016, FOODEX, NEC, UK – RedBlack Software launches Cybake Instore, an automated sales-based ordering system for retail bakers and food-to-go operators that cuts waste and increases shop takings, at Foodex today.

York-based RedBlack is the creator of the Cybake range of bakery and food-to-go management solutions. Cybake Instore is the result of close collaboration between Cybake’s design team and RedBlack’s biggest customers in the British bakery and food-to-go sectors.

Major clothing and food retailer M&S uses its own customised version of the application in a selection of its in-store bakeries.

Instore solves the age-old dilemma faced by all bakers and food-to-go operators: make or stock too much and you throw money in the bin at the end of the day; make or stock too little and you run out of goods early on and miss out on sales.

Instore takes historical sales data direct from EPOS tills to calculate shops’ orders in a way that is not practical manually. Waste is cut and sales are increased as orders are far more accurate than those made by shop managers.

Instore corrects staff assumptions about customers’ purchasing decisions. The application takes historical sales and usage data for items – or item-components such as sandwich fillers – to predict future order quantities.

In addition, Instore provides reconciliation of what was delivered with what was actually sold through the tills, highlighting any variances between the two. This, for example, helps to control sandwich filling portion sizes.

Instore is an easy-to-use, cloud-based solution with no need for new hardware or technical expertise.

It works on any web-connected device – PC or tablet. Automated backups and security come as part of the service.

Jane Tyler, managing director of RedBlack Software, says: “At this year’s Foodex, we wanted to confirm our position as the number one authority in improving bakery management control. I believe that the launch of Instore goes a long way to achieving that.

“One of the most important decisions made by retail bakers or FTG operations is how much perishable stock to produce for the days ahead. Instore can ensure that bakers have the right amounts in the right shops at the right times. It balances out their ups and downs.”

Tyler, who is also an executive committee member of the British Society of Baking, concludes: “Cloud-based and with a clean interface, Instore is a perfect example of our expertise within the bakery sector.”

RedBlack Software’s CyBake team are at Foodex on stand Q299. The Cybake Instore website has been launched at http://cybakeinstore.co.uk/ .

Instore is sold separately from Cybake and can interface with practically any other ERP software. Infood succeeds RedBlack’s stand-alone Cybake Touch shop management system.

At this year’s Foodex show, RedBlack Software is also announcing a reseller partnership with American weighing and traceability specialists SG Systems.

See our separate press release: “RedBlack Software gives bakers precision recipe control and traceability with innovative new products from America’s SG Systems” for the full story.

ENDS

For more information, please contact John Prendergast at RedBlack Software, john <at>redblacksoftware.co.uk, tel: 01904 622888.

InStore main menu
Cybake Instore’s main menu running on a tablet.

instore

 

RedBlack Software and Matchbox Mobile launch CyBake Loyalty smartphone-based customer loyalty solution for retail bakers

MARCH 24, 2014, FOODEX, NEC, UK – RedBlack Software has teamed up with Matchbox Mobile to create CyBake Loyalty, a state-of-the-art customer loyalty solution for retail bakers that runs on customers’ smartphones and is launched today at Foodex 2014.

CyBake Loyalty represents the ultimate in regular customer buy-in. After a three-month trial at a chain of coffee shops, 70% of customers were using the mobile app included with the new product.

York-based RedBlack Software is the creator of CyBake, a leading bakery management solution-suite. Matchbox Mobile is a cutting-edge mobile device software developer. Headquartered in Hove, East Sussex, it also has offices in Seattle, Washington, U.S.A.

CyBake Loyalty does away with the need for card-based loyalty schemes. Instead of physical loyalty cards, which are easily damaged, discarded or forgotten, customers carry and display a virtual card with an app they can download from Google Play, iTunes or Windows Phone Store. Each bakery that installs CyBake Loyalty gets its own app, customised to its own brand.

While customers get handy modern-age loyalty cards on their phones, the CyBake Loyalty app allows bakeries to collect actionable insight data. Check-ins, reward stamps, redemptions and feedback are managed through a central dashboard.

Via the CyBake Loyalty dashboard, bakeries are given the power to run automated campaigns to their customer-base with push notifications and in-app messaging. Prospective clients have already shown great interest in this ability to engage so directly with their customers. The solution also lets bakers easily integrate cross-sales with social media.

As well as enhancing their image with younger customers, bakers can promote offers and new products at the press of a button. CyBake Loyalty users can react to daily trading conditions and attract customers with special short-term offers – to clear stock, for example.

Unlike generic directory-type offerings, bakeries get their own app. As the solution uses QR codes to log transactions instead of relying on customers’ mobile network connections, there are no inconvenient delays at the tills.

The low-cost solution is already proven to embody the ultimate in customer buy-ins. After just three-months at the Ground chain of coffee shops in Brighton and Hove, for example, 70% of customers were using the app and staff were delighted with the results.

Rick Curtis, co-founder of Ground Coffee House, says: “The end product is much better than we ever imagined and really reflects our business. The app is clean, easy to use and highly intuitive, and has been a big hit with our customers.”

No loyalty programme should get in the way of the smooth running of a business. With this in mind, CyBake Loyalty’s developers created an app that works without a data connection. The app’s inbuilt loyalty card tracks the number of times a customer scans a QR code. It then notifies the customer as soon as rewards can be redeemed.

CyBake Loyalty works on iPhone, Android and Windows Phone and is available now from the CyBake sales team at RedBlack Software. RedBlack provides full installation, training and support.

Jane Tyler, managing director of RedBlack Software says: “As well as taking advantage of consumers’ almost visceral relationship with their smartphones, CyBake Loyalty cuts over-the-counter admin and gives you real-time insight. I’ve been really impressed by the energy and precision of the developers at Matchbox Mobile. Together, we have created an industry-specific solution that provides 21st century opportunities to retail bakers of any size.”

Rik Dodsworth, head of product development at Matchbox Mobile, says: “Retailers have long recognised the importance of rewarding customer loyalty within the competitive food-to-go market. While many are operating with paper-based loyalty cards, our smartphone solution has some very strong advantages that really engage the consumer.”

From today, Android phone users can download a demo CyBake Loyalty app for the fictional Tyler’s Bakery. The app can be downloaded for free by visiting Google Play and searching for Tyler’s Bakery or by going to this link:

https://play.google.com/store/apps/details?id=com.matchboxmobile.tylersbakery

Versions for iTunes and Windows Phone Store will follow shortly.

The CyBake team, who are exhibiting at stand D317, are offering visitors hands-on demos of CyBake Loyalty throughout the show.

RedBlack Software is offering CyBake Loyalty as an entirely separate product from its CyBake bakery management and CyBake Touch bakery shop management solutions. However, there are added reporting functions within CyBake Loyalty when interfaced with either product. CyBake Loyalty is available to all bakery businesses in the UK and Ireland.

 

CyBake Loyalty
A CyBake Loyalty app on a smartphone

Jenkins Bakery installs CyBake Touch from RedBlack Software in 27 shops

Independent Welsh retail baker implements point-of-sale POS-based shop management software to control costs, reduce waste and improve efficiency

Llanelli-based Jenkins Bakery has installed CyBake Touch shop management software in all of its 27 shops.

Jenkins Bakery is an independent, family-owned firm founded in 1921. The company prides itself on the quality of its products, the frequency it refreshes its range and a strong local reputation. It has an impressive weekly order book for celebration cakes.

The business employs nearly 300 people, full and part-time, at its headquarters in Trostre, Llanelli, and across a network of shops that stretches from Carmarthen to Bridgend to Ystradgynlais in the north of the area.

Jenkins Bakery has been using York-based RedBlack Software’s CyBake bakery management system at its head office since 1999. CyBake is used to manage production, recipes, stock control and purchase ordering.

CyBake Touch shop management software is RedBlack Software’s fastest-growing product and is sold separately from its flagship CyBake offering. Jenkins Bakery runs CyBake Touch on EPOS till systems from Tiverton, Devon-based C2Epos.

CyBake Touch is now used for ordering between head office and Jenkins Bakery’s shops. Shop managers place orders, input waste and stock data and check-in deliveries via their EPOS touch-screens. Head office gets orders, sales, returns and shrinkage data direct from the tills via the web.

The bakery installed CyBake Touch to help it increase sales by getting the right products into the right shops at the right times. The aim is also to reduce waste and keep all shops within the company’s wastage targets.

Better sales have been achieved and the company plans to hit its waste targets by placing more products under the control of CyBake Touch’s automated sales-based ordering system.

CyBake Touch’s automated sales-based ordering system suggests its own shop orders to improve on those by shop managers. The sales-based ordering function takes historical sales data from tills to calculate orders in a way that is not practical manually and corrects staff assumptions about consumer trade-offs.

The company reports that the installation of CyBake Touch has enabled it to handle a reduction in administrative staff at the same time as opening new shops.

CyBake, and now CyBake Touch, are closely integrated with the firm’s Sage Line 50 accounting software. Jenkins Bakery’s financial controller Martin Newbury says that this integration keeps control of what amounts to internal purchases for the shops from the company’s various production departments.

He says: “We produce management accounts which give shop profitability and production profitability. So a sale out of one is a cost of another. Obviously, they cancel each other out. But it means that we can monitor our shops to see which ones are performing well, which ones aren’t, which ones are losing margin and which ones aren’t.”

Similarly, the integration between CyBake in head office, CyBake Touch in the shops and the company’s Sage accounts package improve controls over costs.

Martin Newbury says: “Suppliers are notorious for putting prices up and if you haven’t got it on the system and you don’t know what the price is, it’s an issue. Plus we’re also putting controls in place so that when the shops order things like cans and crisps from external suppliers, that’s all done through CyBake Touch. This then goes into our CyBake system and that then all flows through into our accounting system as well.”

Martin Newbury describes this integration between accounts, production and now shop management software as akin to an ERP enterprise resource planning system where all elements are controllable from one point.

He says: “We are a growing business. We have opened two new shops in the last ten months. A third new shop is in the pipeline. As we’re getting a bit bigger, control is key. If you start losing control and people start ordering products that they shouldn’t be ordering, all of a sudden you’re losing your margin, so it is vital to maintain that control.”